TIFFANY WALKER

My background in photography and visual storytelling allows me to create compelling visual content that strengthens brand identity and enhances consumer engagement. I have extensive experience producing photography and video assets used across social media campaigns, email marketing, and marketing collateral, while also managing the ongoing development of website content, blog posts, and promotional materials.

Sequoia Grove Winery’s commitment to craftsmanship, community, and storytelling deeply resonates with me. I am especially excited about the opportunity to contribute to the winery’s direct-to-consumer marketing initiatives by creating engaging content that connects consumers to the wines, the vineyards, and the experiences that define the brand.

For this role specifically, I would approach content creation by building a yearly plan and plugging in your marketing calendar. I would add any special events, evergreen content and the yearly “special days” ie National Wine on May 25th.

On shooting days, shot lists will be utilized so that nothing is missed: this way we have a stock archive for rainy days. We can’t create harvest photos after harvest has passed. And the same goes for wine making.

On the phone we discussed the idea of inviting content creators with large followings to the winery. When that is paired with local content creators, thats where the buzz happens. Greater Bay Area residents will want to see what Sequoia Grove Winery is all about.

• Guest stories
• What inspired the wines label or design
• Blind tasting reactions
• This wine took x years to make, heres why. Thats a multi-series post that can easily be done via photo and video, while also introducing staff along the way. The winery has a family feel, and its a wonderful way to run with it.

I hope we can connect next week! If so, I can make Tuesday or Friday work?

cheers,
Tiffany Walker